Branding builds a visual representation of who your brand is. Having a logo gives your audience something to remember you by. Having a color scheme you stick to makes the logo and your brand easier to remember. When you stick to your color scheme, fonts, and use your logo regularly it "brands" your business into the minds of your audience. If you want your business to be remembered, you need memorable branding, plain and simple.
Once you have a logo and branding, how do you create content that makes people remember you? First, having a branding board will tie everything together. A branding board should include your main logo, a color palette, alternate logos, submarks, fonts, and photos that represent your brands style. I'll include a few examples of branding projects I've worked on for clients recently.
Having a branding board has many perks. For instance, if you're working with a web designer, being able to send them a branding board and all your logo files allows them to create a site that exactly matches your brand. Not to mention keeping your marketing and advertising on brand. This allows your brand to get recognized and be remembered!
I get asked a lot what apps or programs I use to create content that stays on brand. A huge resource I would recommend is Canva.com. This website has templates for social media posts, invoices, posters, flyers, business cards... the list goes on and on. They have a free version or a paid version. If you decide to go with the paid version click here to sign up and you'll receive credits to use design elements you'd otherwise have to pay for.
I would highly recommend the paid version since it has a lot more font options. Another feature the paid version includes is resizing designs. For example, if you create a design that's simply a square, but you like the look and want to use it as an Insta Story, you can quickly resize it and barely have to tweak it. They look similar and stay on brand! This is a graphic I created for a friends new website launch. Below that you'll see it resized as an Insta Story size graphic.
As you can see creating content has never been easier! Another app I highly recommend is, Word Swag. This app is mainly to create quotes, but I recommend it any clients who work mainly on their phones. Simply because it's very simple to add your logo to a photo using this app. Click here to access the blog post that will take you through, step by step, how to add your logo to pictures using Word Swag.
This just scratches the surface when it comes to creating content to stay on brand! However, I like to keep these blog posts short and sweet and easy to digest. If you'd like to brainstorm or have more questions about creating content, feel free to reach out!