Building the foundation of your brand by yourself can be a daunting process, not to mention extremely time consuming. Our mission is to bring your vision to life through logo design, branding, web design, and small business marketing. Building the foundation of your brand gives your idea the wings it needs to take flight!
Having a logo and branding you can use consistently throughout your marketing helps people remember and recognize your business. So many of us, myself included, buy certain products because of the brand name. Providing a service or product that solves a problem in an honest and trustworthy way creates brand loyalty. This increases word of mouth referrals and helps you grow your business. Using your logo throughout your website, social media, and marketing materials continues to grow brand awareness. This gives your brand the ability to one day become a household name!
What's the difference in logo design and branding? Logo design is simply one piece of the puzzle. Your logo is the main element of your branding. A full branding package includes a main logo, alternate logos, submarks, and a color palette. Alternate logos and submarks are other branding elements that still represent your company, but allow you to have variety of ways to represent your company. I like to use submarks in the corner of pictures or quotes that align with my brand. This continues to build brand recognition in a more subtle way than always using the main logo. Using your brand's color palette and fonts throughout your marketing material helps keep things consistent which helps people remember and recognize your business.
The biggest problem I hear from business owners is that they're not tech savvy or they're not creative, or both. Telling your story and showcasing your service/product in a compelling way takes a lot of strategy, planning, and technical skill. If this seems a little overwhelming, please know – you're not alone. Over the years how we interact with websites has changed a lot. Today we are so use to scrolling from top to bottom and not clicking anything unless it sparks our interest.
This means if your audience can't find what they're looking for from a top to bottom scroll on your website, you'll absolutely miss out on new potential leads and sales. Through an initial strategy call we'll discuss how you want to represent your story, services, and the problems you solve. This strategy is critical in creating a website that converts! Every site I build is mobile friendly and completely custom front end design.
What does it mean to grow your funnel? Everyone is talking about it, but most people don't fully understand what it means and how to translate it into their own business. Your funnel is simply the process it takes for new leads to come in and pay for your product or service. Developing a funnel through automated emails is where closing leads can become almost automatic. Let's say your funnel starts with someone visiting your website. If they're not 100% ready to buy or book your service, they may scroll through to see what you have to offer and then close the page.
A lead magnet is an email opt in that gives you the chance to offer free information in exchange for their email address. The information you provide through an automated email will help build their trust in you. Having their email allows you the ability to follow up and share more helpful information with them. As they receive your emails their trust in you grows and so does their curiosity about what you have to offer. Check out these lead magnets that have helped my clients grow their email list and their businesses! How to Start an Email List to Grow Your Business
Social Media Coaching/Consulting
Social Media was the lifeblood to getting my business rolling in the beginning. It's something I enjoy coaching business owners on because I know how beneficial it can be. If you're starting a new business, it's more beneficial to focus your marketing efforts in one area at a time. My focus started with Instagram and Facebook, so that's what I coach on. I grew my entire business when I first launched through both of those platforms. Whether you'd like someone to set up your Facebook Page and Instagram Account or you'd simply like coaching, I'm here to serve you. Enjoy a few before and afters from some clients I've helped and coached. They're doing amazing things!
Business Coaching + Consulting
Bringing your vision to life has always been the mission, since the very beginning. In addition to that, I'm passionate about equipping business owners with the tools they need to be successful. Having a business Coach/Consultant has helped my business grow immensely, so much so that I decided to include the cost of a 1hr coaching/consulting call within select packages. It's been such a joy to hear how much clarity each of my clients has gotten once they've completed their call with Sue.
Sue is a Master Certified Life and Business Coach/Consultant. She started a coaching and consulting firm in 2003 called The Inner Vizion. The company serves creatives and entrepreneurs through a whole-istic approach focusing on mental, emotional, and business wellness. Sue's goal is to co-create with others, helping them find their true passion and vision.