I’ve been keeping a secret for some time now. Building websites has always been my main focus, but helping clients increase their website traffic to see growth in their business has been on my heart big time. For the last 15 months I’ve been learning, developing, and implementing a brand new service – SEO. In March of 2023 I approached one of my website clients about being my guinea pig for a few new things I wanted to practice. Her and I have become really close friends over the last fews years and there were a few areas of her business I knew I could help with. Specifically, project management and SEO (Search Engine Optimization).

When I approached her about possibly becoming a monthly retainer client for a few months she was thrilled. Long story short we’ve been making a lot of progress, so after those first few months, we decided to keep going. Creating systems that generate consistent and manageable growth takes a lot of time, but it’s been sooooo worth the effort. It’s been an honor to get to be a part of the behind the scenes and truly understand how things work inside her business. Deeply understanding the ins and outs of how a company runs is so interesting to me, I love learning how things work! There are always small improvements that can be made each day, that in time, can create sustainability, consistency, and most importantly growth. The success we’ve seen has me deeply excited about the future.
Helping small business owners has always been the driving force in everything I do, so adding SEO as a service feels really exciting! More details to come.
Update from January 2025:
I realize this blog post without any data is really vague. This particular client was one of the very first ones I worked with when I started my business in 2019. I designed her logo and branding and built her website. After that I helped maintain the website, but we originally didn't have any SEO goals because it wasn't something I knew really well yet. I had dabbled in it a bit, but I honestly didn't know what I was doing yet. Here is where her website traffic was when we started. (March 2023: Organic monthly traffic on average was about 1,075 clicks.)

Here's where we are now. Her average organic traffic now is about 18,000+ clicks each month. This is probably one of my greatest and proudest achievements, because I know how much this has impacted their business for the better. The amount of growth they've seen over the last two years has been significant. I'm honestly just honored to have gotten to be a part of it. If you are starting a business and you're not sure what to invest in first, start with a simple logo and branding and a strategically built website with on-page SEO.

Remember every industry is different. Supply and demand play a huge factor as well as competition. Regardless though, this should be a great representation of how important it is to have a strategically built online presence. Interested in learning how to increase organic traffic for your own small business website? I spent month writing and developing a 4 part weekly series that breaks down the action items you can implement to start getting more people to your website. This series includes proven strategies to boost your website traffic with SEO. Learn the actionable steps to optimize your website, rank higher in search results, and attract more website visitors.
