Updated: Jan 16
#1 Add a Blog to Your Website
A blog allows you to speak directly to your audience through tips and tricks that point them right back to you. This allows you to build trust and add value. Here’s some example blog posts I’ve come up with for different careers:
-The 3 Most Important Questions to Ask Before Investing in Real-Estate
-Top 3 Mistakes New Home Buyers Make
-Top 5 Tricks to Eating Healthy During Quarantine
-The Power of Life Insurance When Life Happens
-5 Ways to Lower Home and Auto Insurance Costs
You get the point. How do you come up with these blog posts? Let's dive in...
#2 Start writing about tips and tricks that your target audience is already looking for. Think about Frequently Asked Questions you get, start answering those questions through blog posts. When you start answering questions and adding value, you set yourself apart as an expert in your field. Each blog post will need a photo, the written content (at least 2 paragraphs) and a few photos in between paragraphs to keep the reader's attention.
Bonus: Another great way to know exactly what to write about is to start joining Facebook groups where your target audience is hanging out. Facebook groups turn into a community of people answering questions and helping each other. Start learning about the problems your audience is facing. Start writing blog posts that solve those problems and you instantly will start gaining trust as well as website traffic with brand new people!
Once you start gaining website traffic, how do keep them coming back?
The answer: an email list. I'm sure you're nervous to get started with email, but it's much simpler than you think! Stay tuned for the next blog post on Growing Your Email List.
What have you tried? What has worked or hasn’t worked for you? I'd love to hear your feedback!
Need help building a customized website that tells your story and gives you the ability to have a blog? Scroll down and click Request a Quote! I can't wait to connect with you!