5 Steps to Re-invent Your Brand (for Business Growth)

For the last few years I've been designing logos and branding for all my clients along with their websites, social media, and email marketing. Recently, I decided to partner with Janelle Martìnez-Cruz from Froggie Flor who is a Cuban-American Artist, Illustrator, and Designer. Janelle has experience, design education, and talent in so many areas. We are very excited and honored to be able to partner with her on future logo design and branding projects! In this blog post she's going to share her knowledge on re-inventing your brand for business growth.

"Growing a business comes with highs and lows. It's easy to feel like we're in a rut sometimes. It's important to evaluate our progress but, it is also important to enjoy all the little moments in between. Branding is your businesses first impression with potential clients/customers.

This past month, I had to re-evaluate how I was introducing myself and my artwork to others. I was starting to feel like my branding was irrelevant to who I was and who I wanted to attract as my market. I asked myself these simple questions:

  • Who exactly do I want to attract?

  • Who do I want to collaborate with?

  • What do I love about creating?

  • What makes me happy?

Answering these questions helped me come up with a plan to grow my business by attracting the RIGHT people, not ALL the people. Here is the plan I came up with to re-invent my brand for business growth.

1. Research Your Decided Target Audience

Take the time and write down who you want to attract with your branding and services you offer. Narrowing down your target audience will set the tone and help dedicate yourself to this particular marketing and niche.

2. Refresh Your Brand Visually

As an artist and designer, this was my favorite step! If you don't feel up for the task, hire a graphic designer. You can also take design classes specifically for branding. To refresh your brand you'll need a logo first. Once you have the logo you'll need a color palette and a mood board. Having these elements established makes creating all future marketing material so much easier. When your branding is established anyone else you hire to create marketing material, emails, your website, social media content, you know all of it is going to be on brand if they follow the mood board you give them! Here's a few examples of mood boards I've created for clients recently, just to give you an idea of what a mood board is.

3. Switch Up Your Social Media

Social media has made it all about algorithms, but if you change up how you're representing your business, add immense value, and spend time connecting with others you are more likely to grow your business. Make sure your bio or about page is professional, but true to you. Be sure to share quirks about you or something that would make your audience curious. Your profile picture should be relevant to your new branding or you can use a professional headshot. Find me on Instagram for more inspiration!

4. Engage, Engage, Engage!

As you are changing your look and re-introducing your brand, it's important to announce it! At first, I didn't know how but, having a content planner really helped me. I scheduled a post every day to slowly but surely show my followers my brand changes.

Conducting surveys also helps people get excited for the new face of your business. I started Instagram polls every day to grow engagement and had a great response! Clients started to ask questions, schedule commissions, and share my posts. It also helps to connect with other small businesses that you admire to brainstorm and share ideas together!

5. Be Proud of Yourself

This is a crucial step. It is extremely important to be proud of yourself and your new branding! It will reflect on to your customers and they will be proud with you. This step will help grow your business because your confidence will show in your work. Potential clients see this in your online presence and are more likely to reach out to you.

It is the most exciting thing when you start to get new followers, get a new order, or feel like you're finally getting there. Just remember, it takes time and patience. But it also takes positivity.

I want to keep growing my business, but ultimately my goal as an artist is to bring joy to someone else with my art and abilities. As I re-invented my brand, I always kept that in mind. When you take these steps, keep your motto and your goals in mind. It'll make this, the best re-branding ever!"

Written by Janelle Martìnez-Cruz

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