Building the foundation of your brand by yourself can be a daunting process, not to mention extremely time consuming. Our mission is to bring your vision to life through logo design, branding, web design, and small business marketing. Building the foundation of your brand gives your idea the wings it needs to take flight!
Having a logo and branding you can use consistently throughout your marketing helps people remember and recognize your business. So many of us, myself included, buy certain products because of the brand name. Providing a service or product that solves a problem in an honest and trustworthy way creates brand loyalty. This increases word of mouth referrals and helps you grow your business. Using your logo throughout your website, social media, and marketing materials continues to grow brand awareness. This gives your brand the ability to one day become a household name!
A logo is simply one piece of the puzzle. Your logo is the main element of your branding. A full branding package includes a main logo, alternate logos, submarks, and a color palette. Alternate logos and submarks are additional branding elements that still represent your company, but allow you to have variety of ways to represent your company. Having all of these options allows you to continue to build brand recognition in a more subtle way than always using the main logo everywhere. Using your brand's color palette and fonts consistently throughout your marketing material increases the chances of people remembering and recognizing your business.
What does it mean to grow your funnel? Everyone is talking about it, but most people don't fully understand what it means and how to translate it into their own business. Your funnel is simply the process it takes for new leads to come in and pay for your product or service. Developing a funnel through automated emails is where closing leads can become almost automatic. Let's say your funnel starts with someone visiting your website. If they're not 100% ready to buy or book your service, they may scroll through to see what you have to offer and then close the page.
A lead magnet is an email opt in that gives you the chance to offer free information in exchange for their email address. The information you provide through an automated email will help build their trust in you. Having their email allows you the ability to follow up and share more helpful information with them. As they receive your emails their trust in you grows and so does their curiosity about what you have to offer. Check out these lead magnets that have helped my clients grow their email list and their businesses! How to Start an Email List to Grow Your Business
The most common thing I hear from my clients is that they're not tech savvy or they're not creative, or both. If you've felt this way, please know you're not alone. I can understand where you're coming from! Creating an online presence for your brand and showcasing your service(s)/product(s) in a compelling way takes a lot of strategy, creativity, and technical skill.
Truth is, you shouldn't have to stress about all the tech details. We all have our gifts and this just so happens to be one of mine. I enjoy serving through this gifting immensely, that's why my team and I are happy to implement all of this for you. It's time to market your brand with confidence and get back to spending time doing what you do best!
Business Coaching + Consulting
Bringing your vision to life has always been the mission, since the very beginning. In addition to that, I'm passionate about equipping business owners with the tools they need to be successful. Having a business Coach/Consultant has helped my business grow immensely. It has been such a joy to hear how much clarity each of my clients have gotten once they've worked with Sue.
Sue is a Master Certified Life and Business Coach/Consultant. She started a coaching and consulting firm in 2003 called The Inner Vizion. The company serves creatives and entrepreneurs through a whole-istic approach focusing on mental, emotional, and business wellness. Sue's goal is to co-create with others, helping them find their true passion and vision.